“So as like attracts like, consumerism attracts consumerism.”
Let me elaborate with a recent personal example.
I did just recently make a new, rather large purchase. It seems I lost the mental battle and folded into the pressure of acquiring a shiny new macbook. Before you judge, I must defend myself by insisting that I researched and put off this purchase for a good 4 months before pulling the trigger. I even went for a cheaper, re-furbished model, that fits in the middle of the spec range, offering the best for what I need. So I can confidently assure you, that there was no impulse consuming going on here! lol.
I must admit that the pleasure of making such a purchase was high on the material scale, and I enjoyed the process. But shortly after receiving my new toy, I was quietly surprised at how, almost instantly I was looking to make small impulse acquisitions that were related, and un-related to my new macbook.
A Sneaky Trap
I found myself sifting through websites that offered custom macbook decals, protective cases, elaborate leather pouches and all sorts of supporting software, laptop stands, external hard-drives and various accessories. Because we all know you can’t buy a new macbook without fitting it out in the sexiest tech cloak. And damn do apple products have a vast array of sexy add-ons. This flowed on to researching other such unnecessaries, such as fresh new gym clothing. This is when I became aware of the power of consumerism.
Someone Restrain Me
As it turns out, I am yet to purchase a protective case, unique decal or accessory for my new machine. However I did succumb to the unparalleled pressure of purchasing “Grand Theft Auto 3”, for $12 on the Mac App store. Haha. Which I am playing with the intention to actually finish, to strategically extract full value from my impulse purchase.
The Power Of The Purchase
This feeling of immediate temptation, from various arenas of interest was quite an interesting experience. I have never been so detached from the material world in all my life, than over the last 12 months. I think this is why I became so aware of the consumerist trap this time around. It is very real and goes almost unnoticed by the untrained mind. Fortunately for me, the intensity of these material cravings, is again beginning to subside and return to “pre-macbook purchase levels.” For this I am grateful, as I am not catching myself mindlessly surfing online stores for stuff I never thought I needed anymore.
What are your thoughts about after effects of making a large purchase? Have you found yourself going on a mini spending spree right after buying something new and shiny?
Leave a comment below, I would love to here some stories 🙂